The product

One rail from the first lead to the last signature.

RealTeaCRMis six tools wired into a single pipeline. Here's what each one does — and how they hand work to each other so you don't have to.

  1. Lead

    Every source, one inbox

  2. Engaged

    Replies drafted in your voice

  3. Appointment

    Booked, not chased

  4. Under Contract

    Dates + docs on rails

  5. Closed

    Keys handed over

01 · Lead Engine

Every lead source lands in one inbox

Zillow, your website forms, Facebook & Instagram lead ads, a referral text, a CSV from an open house — all of it flows into one place, deduped and scored. No more leads buried in five different apps.

  • Portal & ad-platform feeds
  • Hosted + embeddable forms
  • CSV import & instant dedupe
RealTeaCRM · Leads
Inbox5 new today
JM

Jordan Mitchell

482 Monroe St · $725k

Zillownow
DW

Dana Whitfield

Buyer · pre-approved

Instagram Ad4m
TA

The Alvarez Group

Seller · Cherry Creek

Website form22m
RO

Renee Okafor

Past client · 2nd home

Referral1h
02 · Speed-to-Lead

Answer first — even when you’re at a showing

The second a lead arrives, a reply is drafted in your voice and queued for one tap to send. SMS, email, or AI voice — through your own number, never a shared shortcode. You stay first without staying glued to your phone.

  • Reply drafted in seconds
  • Bring-your-own Twilio & email
  • Approval gate on every send
RealTeaCRM · Conversation
JM

Jordan Mitchell

+1 (512) 555‑0148 · SMS

first to reply
Hi Jordan! Saw you’re looking at 482 Monroe St. Want a private showing tomorrow at 5?
Yes! That works. Can my partner come too?

Quinn drafted a reply

“Absolutely — I’ll put you both down for 5 PM. I’ll text the address now.”

Approve & sendEdit
03 · Smart CRM

A pipeline that does the follow-up for you

Drag a deal from new to closed and the system reacts — tasks, action plans, and nurture cadences fire automatically so nothing falls through the cracks. Your database finally works the sphere instead of sitting there.

  • Kanban + table pipeline
  • Automated action plans
  • Lead scoring & full timeline
RealTeaCRM · Pipeline
Engaged2
JMJordan Mitchell

$725k

☎ taskdrip on
DWDana Whitfield

$410k

☎ taskdrip on
Under contract1
AGAlvarez Group

$612k

☎ taskdrip on
Closing1
ROR. Okafor

$389k

☎ taskdrip on
04 · AI ISA

Meet Quinn, your AI inside sales agent

Quinn drafts lead replies and content that sound like you — not a robot — included on every plan. It qualifies, nurtures, and hands you the warm ones, then steps back at a hard cap so the bill never surprises you.

  • Voice-matched drafts
  • Qualifies & nurtures 24/7
  • Hard caps, no bill shocks
RealTeaCRM · Quinn
Q

Quinn

● qualifying 3 leads now

I asked Dana about timeline + budget. She’s pre‑approved at $450k, wants to tour this weekend. Want me to draft a reply?
Yes, offer Sat 11am

drafted in your voice

“Hi Dana! Saturday at 11 works great — I’ll send a couple of options in your range tonight. Talk soon!”

05 · Marketing

Stay in front of your whole database

82% of your future business is already in your sphere. Compose once, route to every brand and channel, and keep showing up — listings, just-solds, market updates — all approval-gated like the rest.

  • Multi-brand composer
  • Caption generation
  • Scheduled queue
RealTeaCRM · Compose

JUST LISTED ✨ 482 Monroe St — 3 bd / 2 ba in Cherry Creek. Open house Sat 12–3. DM for a private tour. 🔑

#cherrycreek#justlisted
Scheduled · Sat 9:00 AMqueued

Brands

Reyes Group
Lux Listings
Denver Homes
06 · Transaction Coordination

From under contract to closed, on rails

An accepted offer spawns every key date, a document checklist, and the client comms cadence from your editable template. No more sticky notes and spreadsheet deadlines — 10% of deals fall apart here, not yours.

  • Auto key-date spawning
  • Document checklists
  • Editable cadence templates
RealTeaCRM · 482 Monroe St

Under contract

Close: Aug 8 · 22 days out

on track
  • Earnest money depositedJul 14
  • InspectionJul 18
  • Appraisal orderedJul 22
  • Loan commitmentAug 1
  • Final walkthroughAug 7
  • ClosingAug 8
Integrations

Bring your own everything

Connect the tools you already pay for. Your texts and emails go out under your identity, on your providers.

TwilioSMS & voice
ElevenLabsAI voice
OpenAIAI drafts & images
Gmail / SMTPEmail
PostizSocial publishing
DocuSign / DotloopE-signature
StripeBilling
ZapierAutomation
WebhooksPortal & ad leads
CSV ImportMigration
What to do next

The CRM that tells you what to do

Three tools that turn a database into a daily action list.

Focus tells you what to do next

Open the app to a ranked list of exactly who to call, why now, and a suggested opener — not 2,483 contacts and a blank search bar.

AI Capture does your data entry

Paste a call note, text, or email and it writes the note, the follow-up tasks, the stage change, and a suggested reply. You review and apply.

Deal Risk catches fall-throughs early

Every pending deal is scored for fall-apart risk — missed deadlines, no lender docs, gone quiet — with a concrete recovery plan before it costs you.

For brokers & team leads

A command center for the whole brokerage

See where leads, deals, agents, and revenue are slipping — and who needs to act.

The Leak Detector

Every morning, see total GCI at risk and exactly where it’s leaking — uncontacted leads, stalled deals, neglected past clients, agents not converting — and who needs to act today.

Accountability scoreboard

Per-agent lead speed, SLA hit rate, uncontacted and stale leads, and a follow-up score — so you coach with numbers, not hunches.

Command dashboard

Brokerage-wide health — leads, response times, production, and pipeline — sliceable by office, team, or agent.

Compliance & transactions

A broker review queue with required-document checklists by transaction type, missing-doc alerts, an audit trail, and file lock.

Recruiting & agent lifecycle

A recruiting pipeline, onboarding checklists, offboarding with book-of-business transfer, plus training, CE tracking, and coaching.

Offices, teams & roles

Structure the brokerage into offices and teams with managers and roles, then report and route by any of them.

See it run on your own pipeline.

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